$12,650.00
- Screen Size: 98 Inches
- Brand: Sony
- Series / Model: BRAVIA BZ53L
- Resolution: 4K UHD (3840 × 2160)
- Brightness (Typ.): 780 nits
- Display Technology: Direct LED, 120 Hz Refresh Rate
- Panel Type: Deep Black Non-Glare Coating
- Internal Storage: 32 GB
- Operating System: Android 11 (Pro BRAVIA OS)
- Connectivity: HDMI (4), USB, LAN, RS-232C, Wi-Fi (5 GHz)
Description
The extraordinary presence of Sony’s largest and brightest BRAVIA display commands attention in any business environment.
The 98″ BRAVIA BZ53L blends cutting-edge visual technology with installation-friendly design, featuring Sony’s unique
Deep Black Non-Glare Coating for immersive contrast and clarity.
With 780 nits brightness, cinematic colour, a wide viewing angle, and built-in 32 GB memory,
it’s the 4K HDR professional display that’s bigger in every way — perfect for retail, corporate, education, and signage applications.
Key Features
Brilliant 4K HDR Display — Stunning 3840×2160 resolution delivers crisp, lifelike visuals for professional environments.
780 nits Peak Brightness ensures vibrant, high-impact images even in bright ambient light conditions.
Deep Black Non-Glare Coating reduces reflections while boosting contrast and visibility from every angle.
Powered by Android 11 (Pro Mode) — Allows custom startup, app control, and integration with Retailr Smart CMS.
Expanded 32 GB Internal Storage for hosting more signage content, apps, and cached media files locally.
Slim Bezel, Easy Installation with robust mounting options and energy-efficient operation for 24/7 usage.
⚙️ Technical Specifications
| Feature | Details |
|---|---|
| Brand | Sony |
| Model | FW-98BZ53L |
| Screen Size | 98 Inches |
| Resolution | 3840 × 2160 (UHD 4K) |
| Brightness (Typ.) | 780 nits |
| Contrast Ratio | 1200:1 |
| Refresh Rate | 120 Hz |
| Viewing Angle | 178° (H/V) |
| Panel Type | Deep Black Non-Glare Direct LED |
| Operating System | Android 11 (Pro BRAVIA OS) |
| Internal Storage | 32 GB (usable 25 GB approx.) |
| Connectivity | HDMI (4), DisplayPort, USB (2), LAN, RS-232C, IR In/Out, Wi-Fi 5 |
| Speakers | Built-in 20 W (10 W × 2) |
| Dimensions (W×H×D) | Approx. 2192 × 1256 × 98 mm |
| Weight | Approx. 94 kg |
| Mount Compatibility | VESA 800 × 600 mm |
| Power Consumption | 500 W (typ.) |
| CMS Integration | Compatible with Retailr Smart CMS & Sony BRAVIA Professional Mode |
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