Interior view of a modern fashion retail store with clothing displays and mannequins
Strategy

Is Showrooming Eating Away at Your In-Store Sales?

“Showrooming” — it’s a growing challenge for brick-and-mortar retailers. Shoppers visit your store, browse your products in person, and then… pull out their phones and buy from someone else online. If this scenario sounds familiar, you’re not alone. What Is Showrooming? Showrooming is when customers use physical retail stores to evaluate products, only to complete […]

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Interactive digital signage display for enhancing in-store experience.
Business Strategy

10 Practical Tips for Creating a More Engaging In-Store Experience

In today’s retail landscape, creating an engaging in-store experience is crucial for attracting and retaining customers. With the rise of e-commerce, physical stores need to offer something more than just products on shelves—they must provide an immersive and memorable shopping journey. Here are practical tips to help store owners enhance the in-store experience and encourage […]

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