In all of brick-and-mortar retail, there is no space more critical—and more broken—than the fitting room. Think about it. The shopper who enters a fitting room is no longer a “browser.” They are a high-intent customer, one step away from a purchase. This is the moment of truth. And yet, this is precisely where the […]
The narrative is familiar: e-commerce is the all-powerful giant, and brick-and-mortar stores are just waiting to be disrupted. But this story is incomplete. The real threat isn’t “online.” The real threat is impersonal experiences. For years, e-commerce giants have had a secret weapon: data. They track every click, search, and abandoned cart to create a […]
Online shoppers are spoiled. Think about it. From the moment they land on a website, every action—every click, scroll, and search—is used to tailor their experience. They see “Recommended For You” carousels, personalized offers, and dynamic content that adapts to their behavior in real time. This 1:1 personalization is the engine of e-commerce, and customers […]
