Online shoppers are spoiled.
Think about it. From the moment they land on a website, every action—every click, scroll, and search—is used to tailor their experience. They see “Recommended For You” carousels, personalized offers, and dynamic content that adapts to their behavior in real time. This 1:1 personalization is the engine of e-commerce, and customers love it.
Then, they walk into a physical store. And that personalization vanishes.
Suddenly, they are anonymous. The digital signage plays a generic loop, the promotions are one-size-fits-all, and the experience is the same for a 60-year-old loyal customer as it is for a 20-year-old browsing for the first time.
This is the “Personalization Gap,” and it’s where brick-and-mortar retailers lose sales. At Retailr AI, we built the bridge. We use artificial intelligence to deliver the same level of tailored, dynamic content in your physical store that customers demand online.
The “How”: From Anonymous Browsing to Personalized Storytelling
You can’t personalize what you don’t understand. Online stores have cookies and click-tracking; our in-store solutions give you something far more powerful: real-time, anonymous analytics.
Our system works in two simple, privacy-first steps.
Step 1: Anonymous Understanding with Presence Sensing
Our AI-powered optical sensors (not traditional security cameras) are the core of the system. Placed near key displays or entryways, they use advanced computer vision to anonymously analyze presence.
Crucially, this is not facial recognition. Our system does not store personal data, faces, or PII (Personally Identifiable Information). It is fully compliant with privacy regulations like GDPR.
Instead, it instantly and anonymously identifies key attributes in real-time:
- Demographics: Is the shopper an individual, a couple, or a family?
- Attention: Is the shopper looking at the digital screen or the product?
- Dwell Time: How long are they engaging with a specific display?
- Mood (Optional): Our advanced AI can even gauge general sentiment (e.g., “confused,” “interested”) from anonymized expressions.
This creates a rich, real-time data stream—the same kind of data your e-commerce site gathers from mouse movements and clicks.
Step 2: Instant Adaptation with Personalized Storytelling
This is where the magic happens. The data from our sensors instantly triggers your digital displays to react.
The generic, looping brand ad is replaced by a “personalized story” relevant to the specific person (or group) looking at it right now.
This is the physical equivalent of a website’s recommendation engine.
- A shopper lingers at a running shoe display. The screen stops showing a generic brand video and instantly plays a 30-second feature on “The Top 5 Features of Our New Marathon Shoe.”
- Our sensors detect a family looking at an SUV in your showroom. The display switches from “0% APR Financing” to a video showcasing “Best-in-Class Safety and Cargo Space.”
- A customer looks confused at a complex electronics display. The screen can automatically trigger a simplified “How-To-Choose” guide or even ping a sales associate’s tablet for assistance.
This is no longer passive advertising. It’s an active, intelligent conversation that guides the customer from browsing to buying.
📈 The Benefits: Closing the “Phygital” Gap
When you treat in-store customers with the same intelligence as online shoppers, the results are transformative.
- Massively Increased Engagement: Relevant content is king. Shoppers will ignore a generic ad, but they will watch a video that answers the exact question on their mind. This “stopping power” dramatically increases dwell time.
- Higher Sales Lift & Conversion: By delivering the right information (reviews, specs, use-cases) at the peak moment of consideration, you remove friction, build purchase confidence, and measurably increase conversion rates at the shelf.
True In-Store Analytics: For the first time, you get e-commerce-level data from your physical space. Our dashboard shows you which products are truly getting the most attention, which content drives sales, and what your peak traffic demographics are. Stop guessing about merchandising and start making data-driven decisions.
💰 Pricing: How to Budget for In-Store AI
1. Pricing Models
- Initial Hardware & Setup: This is a one-time cost for the physical components: the smart sensors, media players, and (if needed) commercial-grade digital screens.
- Software-as-a-Service (SaaS) License: This is a recurring monthly or annual fee. It covers the AI software, cloud-based content management, analytics dashboard, and all ongoing support and updates.
- Integration (Optional): A one-time fee for custom integration with your existing systems, like inventory (to show stock levels) or your CRM (to connect to loyalty programs).
2. Estimated Investment
While a custom quote is always necessary, our clients can typically budget for the following:
- Initial Setup: Expect an initial investment ranging from $1,500 – $4,000 per “smart station” (sensor + media player). This cost can decrease with volume.
Ongoing SaaS Fee: The software license that powers the system, including the analytics dashboard and AI, typically ranges from $100 – $350 per month, per station.
3. Key Indicators: Is This Solution Right for You?
This level of AI personalization provides the highest ROI for retailers with:
- High-Consideration Products: Think electronics, luxury goods, automotive, cosmetics, or complex CPG items. If a customer needs information before buying, our solution shines.
- High-Traffic, High-Value Locations: Flagship stores, travel retail (airports), and high-street locations where every square foot must perform.
- A Focus on Experiential Retail: Brands that want to build a “store of the future” and create a memorable, “wow” experience that drives loyalty.
A Need for Data: If you’re tired of flying blind and want to understand why certain products sell and others don’t, our analytics are a game-changer.
The Future of Retail is Not Online vs. Offline
It’s a single, seamless channel. Customers don’t care about your “omnichannel strategy”; they just want a smart, easy, and personalized experience wherever they are.
Retailr AI gives you the tools to finally deliver it. Stop letting your most valuable customers walk out the door misunderstood.