“Showrooming” — it’s a growing challenge for brick-and-mortar retailers. Shoppers visit your store, browse your products in person, and then… pull out their phones and buy from someone else online. If this scenario sounds familiar, you’re not alone. What Is Showrooming? Showrooming is when customers use physical retail stores to evaluate products, only to complete […]
In today’s retail landscape, customers expect more than just products on display — they want personalized, engaging, and efficient in-store experiences. For big appliance showrooms, meeting these expectations means embracing technology that not only captures attention but also adapts to customer behavior in real time. That’s where the integration of presence sensors, digital signage, and […]
Digital signage has become a powerful tool for retail stores to not only enhance the customer experience but also to generate significant revenue through Digital Out-of-Home (DOOH) advertising and brand partnerships. By transforming in-store screens into dynamic advertising real estate, retailers can unlock new monetization opportunities and create a valuable channel for brands to reach […]
Online advertising, once the darling of the marketing world, is facing a significant challenge: declining effectiveness driven by phenomena like ad fatigue and banner blindness. As consumers are bombarded with an ever-increasing volume of digital advertisements, they are becoming adept at tuning them out, either consciously or unconsciously. This “ad blindness” renders many online campaigns less impactful, leading to lower click-through rates and diminished return on investment for advertisers. Simultaneously, in-store digital advertising is experiencing a resurgence, offering a more engaging and contextually relevant way to reach consumers at the point of purchase. Retailr AI is emerging as a key technology to enhance the effectiveness of both online and in-store advertising in this evolving landscape.
